Almonds, guide to the 2024 trends for a healthy and sustainable diet
The global evolution of the food & beverage sector reflects the impact of issues such as planetary health, the cost of living, habits and consumption patterns. On the other hand, the food industry adapts to regulations and to economic, environmental, and social impacts, as well as the changing preferences and demands of consumers.
Year by year, this scenario opens new doors to food innovation. And the potential of plant-based products, especially almonds, increasingly positions them as key ingredients to enhance and reformulate food products from a healthy and sustainable perspective.
Innova Market Insights’ report on food & beverage trends for 2024 confirms the growing interest of consumers in individual health and environmental well-being. This requires food producers to adopt interventions that reflect and meet such interests, including:
- Emphasizing the presence of key ingredients in a product
- Focusing on the environment as a priority
- Prioritizing prevention
- Highlighting the plant-based origin of the product
- Promoting transparency
EMPHASIZING THE PRESENCE OF KEY INGREDIENTS IN A PRODUCT
One-third of consumers surveyed by Innova Market Insights state that they actively seek out ingredients of interest within a food product and respond in a positive way when these claims are well highlighted.
This trend points out the importance of providing consumers with clear information about the ingredients that characterize a product, highlighting their nutritional and health value. Among the most sought-after ingredients in recent years, almonds stand out the most, undoubtedly due to their strong versatility, high nutritional value, pleasant taste and irresistible texture.
FOCUSING ON THE ENVIRONMENT AS A PRIORITY
According to the report by Innova Market Insights, consumers’ interest in environmental protection is surpassing even their concern for individual health. This issue results in a preference and purchase of brands that demonstrate a concrete commitment to environmental sustainability.
At Alfrus, we have long aligned our company with this trend by adopting a corporate philosophy focused on environmental responsibility and a daily commitment to sustainable production throughout the entire production process, from Californian almond orchards to our facilities.
FOCUSING ON PREVENTION
Currently, consumers are increasingly inclined to adopt a preventive approach to their health through dietary choices.
Specifically, this results into actively seeking out products that promote individual well-being, recognizing the crucial importance of a balanced diet in order to maintain good health over time. As a subject of ongoing research in the field of nutrition and wellness, almonds perfectly intersect with this trend. Scientific studies on these small seeds are increasingly involving various aspects, from blood circulation to bone health, highlighting their fundamental role in promoting a healthy and balanced lifestyle.
HIGHLIGHTING THE PLANT-BASED ORIGIN OF THE PRODUCT
In 2024, the plant-based food sector will grow due to the demand for innovative products that reinterpret traditional dishes and products in a vegan or vegetarian way. As completely natural and plant-based seeds, almonds perfectly align with this trend. In addition to being nutrient-rich, the variety of formats makes them extremely versatile, capable of enhancing every dish with their unmistakable flavor, delicate aroma, and crunchy texture.
PROMOTING TRANSPARENCY
The information overload to which consumers are exposed nowadays inevitably influences their purchasing decision-making process, leading them to prefer clear and honest corporate communications. For example, almost two-thirds of consumers surveyed by Innova Market Insights prefer to receive transparent and authentic information from companies about issues such as their commitment to sustainability.
In this regard, at Alfrus, we promote complete transparency in communicating our sustainability strategy, thereby contributing to establishing a trustworthy relationship with our customers.
The rising trends in the food & beverage industry identified by Innova Market Insights indicate the growing demand for plant-based products, the crucial importance of health and the interest in sustainability as drivers of food innovation.
In this context, choosing Alfrus almonds as ingredients means relying on a product that is fully capable of meeting these needs in an informed and conscious way, enhancing the taste of every dish and demonstrating a clear commitment to the planet’s well-being.
02 April 2024
